What do you think of when you hear the word, “pixel”? It’s usually in reference to resolution on a screen or mobile device. The idea of a single “pixel” is interesting; one out of millions. Every business dreams of being able to hone in on that one potential customer, out of millions that will purchase their product or service. That’s the idea behind the recently released Facebook Pixel.
The Pixel, as it’s known has been around since 2015. It started as a remarketing tool, fairly simple in usage and over time has become a very valuable tool in a marketer’s arsenal. With a custom piece of code inserted into your website, you’re able to track visitors and build an audience to remarket to on Facebook. Building your audience is a very important part of keeping costs down, while maximizing your ROI, but this piece will not go too deep into that. Just know that it’s very important and very commonly overlooked by companies that handle their own marketing.
Facebook has become one of the best platforms to advertise on for businesses. It doesn’t matter if you’re a B2B or B2C model, Facebook and Instagram (owned by Facebook) are some of the best. Everybody has a Facebook account. You, your friends, your family, your coworkers and most importantly, the people who you are trying to reach for potential business. They all have accounts and you can target and remarket to them using Facebook advertising.
By setting up a Facebook advertising account and having the Facebook Pixel installed on your website, you have now just linked up one of the most powerful advertising platforms with the most important sales tool your company has. The process of optimizing and refining your advertising campaigns across this platform is one that is organic and yields great benefits, but it’s important to remember that it doesn’t happen overnight. You may see you’re bleeding clicks where it doesn’t matter or you may recognize a whole new area of business that you had not previously come across. Either way, the “Pixel” code on your website will be a powerful tool for remarketing to potential customers on one of, if not the most powerful advertising platform available today.
