Privacy Policy
What this covers
Who we are
TheRiot Agency operates this website. You can reach us at info@theriot.agency, on (617) 544-7468, or at 6586 Hypoluxo Road, Suite 141, Lake Worth, FL 33467. For anything about your personal data, write to info@theriot.agency and put "Privacy" in the subject line.
Information you give us
When you send a contact form or subscribe to our newsletter, we collect the name, email address, company and message you enter. We use it to answer you, to send you material you asked for, and to keep a record of the conversation. We store it in our own systems and in HubSpot, our customer relationship platform.
Information we collect automatically
When you visit, we and the services listed below collect your IP address, browser and device type, the pages you view, how you arrived, and how you move through the site. Some of this is set through cookies and similar technologies in your browser.
We record website sessions
We use our own tool, TRAi Signal, to record how visitors use this site. It captures page views, clicks, scrolling and mouse movement, and can replay a visit to show us where a page confused someone. We use it only to improve the site. It does not capture what you type into form fields, and we do not use it to identify you personally. It does not run if your browser sends a Global Privacy Control or Do Not Track signal.
Cookies and similar technologies
Some cookies are necessary — they keep the site working and remember choices such as light or dark mode. The rest are for analytics and advertising, and they are the ones you can turn off. We do not need your permission for the necessary ones. We ask for it for the others where the law requires it.
Who we share information with
We do not sell your personal information for money. We do share it with the services that run our measurement and advertising, which under some state laws counts as "sharing" for targeted advertising. Those services are: Google (Analytics and Ads), Meta (Facebook advertising), LinkedIn (advertising), HubSpot (customer relationship management and email), Apollo (identifies the company a visitor works for, not the person), and Cloudflare (hosting and tag delivery). Each one uses the data under its own privacy policy. We also share information with professional advisers, or where the law requires it.
Advertising and how we use it
We use Google Ads, Meta and LinkedIn to advertise our services, and to show our advertising to people who have visited this site. If you send us a form, we record that as a conversion so we can tell which advertising works. That record tells the advertising platform an enquiry happened. It does not send them your message.
Your choices
You can turn off analytics and advertising cookies at any time through the privacy settings on this site. You can set a Global Privacy Control signal in your browser, and we honour it. You can turn off cookies entirely in your browser settings, though parts of the site may then work less well. To stop marketing email, use the unsubscribe link in any message we send.
If you are in the EU or the UK
We rely on your consent for analytics, advertising and session recording, and you can withdraw it at any time. We rely on our legitimate interest in running and securing the site for the necessary parts. Where you send us an enquiry, we process it to take steps you asked for before entering a contract. You have the right to access, correct, delete, restrict or port your data, to object to processing, and to complain to your data protection authority. Your data is processed in the United States. Our providers' standard data processing terms include the European Commission's standard contractual clauses, which is the basis we rely on for transfers out of the EU and the UK.
If you are in California or another US state with privacy rights
You have the right to know what we collect, to have it deleted, to correct it, and to opt out of its being shared for targeted advertising. Use the privacy settings on this site, or write to info@theriot.agency. We will not treat you differently for exercising these rights. We honour Global Privacy Control as an opt-out signal.
SMS and text messaging
No mobile information is shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third party. If you have opted in to messages from us, reply STOP to any message to stop them. See our SMS Consent page for the full terms.
How long we keep information
We keep enquiries and the correspondence that follows for as long as we have a relationship with you, and then for as long as our records and legal obligations require. We keep session recordings for 90 days, after which they are deleted automatically. Analytics and advertising data are kept for the period each provider sets, which their own policies describe.
Children
This site is for business audiences. We do not knowingly collect information from anyone under 16. If you believe a child has given us information, write to info@theriot.agency and we will delete it.
Changes to this policy
We update this page when what we do changes. The date at the top tells you when it last changed. If a change matters to you, we will say so more clearly than a new date.