Know who you sell to. Keep it where the work runs.
Audience holds your ideal customer profiles and personas inside TRAi Engage as living records: who buys, what they fear, where they research.
Built from your real record, not a workshop guess — and read by every AI draft the platform writes.
What a record actually holds
Who buys
The profile and the people in it — the role that decides, the role that pays, the role that checks whether it will integrate.
What they fear
The objection that stalls the deal, written down in their words rather than yours.
Where they research
The channels they actually use before they ever fill in a form, so budget goes where the reading happens.
The record the drafts read
Audience sits next to your differentiators record. When the platform drafts a post, a campaign or a page of a site build, it writes from both: your approved claims and your real buyers. That is why the story holds together across channels instead of drifting every time somebody new writes a brief.
What changes when the personas live in the platform
- Your team and our account team work from the same record, so nobody briefs from an out-of-date deck.
- A campaign starts from a buyer definition, not from a fresh guess.
- When a buyer's fear changes, you edit it once and every draft after that reflects it.
- New people read the same personas on day one that the work is already built on.
Bring your buyer into focus
Tell us who you think buys from you. We will show you what the record looks like when it is built and kept in one place.