Marketing automation software is a great tool that makes it easy to set up repetitive tasks. Not only does this same time, but it also helps businesses become more efficient and can aid in growth efforts. But what falls under the marketing automation umbrella? Well, there’s social media marketing, email marketing, CRM features, and lead generation, among others. The best automated marketing tools on the market are those that incorporate all these features. A few of the best marketing automation software programs include Pardot, HubSpot, Marketo, and IBM Marketing Cloud.
HubSpot
HubSpot stands out from other automation programs because it offers a variety of different action options. Not only does it simplify the process of optimizing customer preferences, but it makes it easy to personalize content for each customer. Additionally, the program comes equipped with SEO tools that are so easy to use that no prior coding experience is necessary. HubSpot also allows for A/B testing and can even be used as a lead and sales performance management system for sales teams. However, HubSpot has a low-cost entry if you exclude the “setup fee” but as you grow it grows in cost.
Marketo
Marketo is a leader in the pack of marketing automation platforms because it excels at attracting and gathering leads with its lead management system. Additionally, it’s designed with a Customer Marketing module that accompanies the program’s email marketing features and allows for personalized content. In terms of ease of use, it’s one of the best. The interface is very user-friendly and requires no HTML knowledge whatsoever when building email templates or scheduling automated social media posts. If you were looking for a marketing automation to pair with an existing CRM or no CRM this is a crowd favorite.
IBM Marketing Cloud
Developed by IBM, Marketing Cloud addresses a variety of B2C digital marketing needs, including automation capabilities. The program makes it easy for users to manage client data and optimize email and other types of marketing campaigns. Additionally, it’s compatible with a variety of devices, including PCs, laptops, and mobile devices, which goes a long way in helping companies stay consistent with their marketing efforts.
Pardot
Salesforce’s marketing automation platform, Pardot is seen by many the premier automation platform. Leveraged by everyone from Fortune 500 companies to local businesses. Accelerate your sales cycle by giving sales reps the intelligence they need to close deals, faster. Identify your best leads, track engagement with campaigns, improve follow-up speed, and combine the powers of marketing and sales to turn leads into customers for life. Built upon the Force.com platform it provides a robust feature set. This feature set paired with the largest CRM platform in the world create a unique advantage to it over the competition. However, it comes at a premium cost but like many things in life, you get what you pay for!
These are only a few of the marketing automation programs available. Deciding what one will work best for a particular business depends on the overall goals and existing marketing plan. What kind of automation tool does your business use?
