Modern CRM tools come packed with a whole suite of features – you can track every single interaction a sales lead or customer has with your content, store important customer information, handle service queries – everything you would need to deliver the best possible customer experience. Tempted by all the available options, most businesses end up implementing too much CRM, most of which does not benefit their marketing efforts in any way. 

Before you select which CRM features to use, you need to create and test a customer strategy the traditional way. Only when you have found out which customer segments you need to target and what works best for your lead conversion efforts will you be ready to implement the right level of CRM for your business. 

At that point, you should finally ask yourself: 

• Do your sales teams do sales work or spend most of their time trying to compile and report data? 
• Are you resolving customer queries as quickly and efficiently as possible? 
• Can you tailor your sales efforts to the unique purchasing and browsing history of individual leads? 

Taking all of this (and much more) into account, we can help you implement the right CRM tools and features that will unlock your team’s productivity and drive up your profits.