Unpacking the Brand Episode 4 Recap: Leading the FTA with Nathan Ridnouer

In the fast-paced world of flexographic printing, leadership that combines vision, transparency, and practical know-how is rare. In Episode 4 of Unpacking the Brand, co-hosts Randy Kessler and Ken Theriot sit down with Nathan Ridnouer, the new President of the Flexographic Technical Association (FTA), to explore how he’s bringing fresh energy and nonprofit leadership experience to an industry ready for change. 

Ridnouer’s journey from managing a movie theater to running complex trade associations has equipped him with a unique perspective. While he’s still new to the flexographic industry, he’s no stranger to helping organizations evolve. “I think we have to be three parts,” Nathan explains. “A for-profit business, a break-even builder of community, and a charity that gives back”. 

From Popcorn to Policy: The Unusual Career Path That Led to FTA 

Nathan didn’t enter the world of printing through a traditional route. After graduating from college, he briefly managed a multiplex movie theater before deciding it wasn’t the right fit. That decision—fueled by instinct and a desire for meaningful work led him into nonprofit trade associations. Over the past 25+ years, he’s held leadership roles across various industries, including I.T., consumer electronics, and automotive aftermarket certification. 

His ability to lead comes not from technical print knowledge, but from understanding how to work with passionate people and build systems that support them. “Nonprofits have to be scrappy,” Nathan says. “They have to be nimble, they have to find talent where others can’t”. 

Reshaping Flexographic Printing Through Education 

Under Ridnouer’s leadership, the FTA is doubling down on education. From launching the L.I.F.T. (Leaders in Flexographic Training) program to expanding both on-demand and in-person training, the organization is responding to a growing demand for workforce development. “Education is what we do,” Nathan says. “We want to bring training where people want it, when they want it whether that’s online, in-person, or at their own pressroom”. 

He also emphasizes the need to attract younger generations, particularly those who might not see college as their only path. With the return of manufacturing jobs and the hands-on nature of printing, Nathan believes there’s a massive opportunity to position the flexo industry as a rewarding, sustainable career option. 

Trust, Transparency, and Volunteerism 

One of the standout themes in this episode is how Ridnouer leads with transparency both with his staff and with the FTA’s board and volunteers. “You have to be very clear about your current state,” he says. “Transparency builds trust. I tell the board when someone quits or when we let someone go. Not because they need to manage operations but so they understand the decisions”. 

This trust extends to volunteers. Nathan shares that professionals who volunteer for trade associations tend to earn $10,000 more annually than those who don’t, a result of building networks, gaining insights, and learning from peers. 

And he keeps his advice for getting involved simple: “Raise your hand. Show up. Then show up again.” From there, he says, opportunities to lead follow naturally. 

Making Events Matter Again 

As many in the print and packaging space return to in-person gatherings post-COVID, Ridnouer wants FTA events to be more than just educational they should feel like reunions. “People are craving in-person time,” he says. “It’s not just about learning. It’s about reconnecting, sharing stories, and catching up over a drink or two”. 

The upcoming FTA Fall Technical Conference in Orlando reflects this new vision. With immersive networking, integrated supplier involvement, and hands-on certification training, it’s designed to help flexo professionals not only learn but connect. 

A Fresh Set of Eyes on a Legacy Industry 

What struck Ridnouer most during his first months on the job? A visit to the grocery store. Guided by a veteran industry leader, Nathan was blown away by how many everyday items were printed using flexo. “I don’t think we need to be a household name,” he says, “but we do need stronger partnerships with brands and CPCs. There’s so much potential for growth”. 

While he admits he’s still learning the technical nuances, Nathan brings something arguably more important: a passion for building communities, empowering people, and moving industries forward.  

Want to get involved with FTA?  All it takes is one step, raise your hand.