Plymouth, MA: TheRiot Agency, a creative brand engagement agency, announced its acquisition of Greenlit Entertainment, an independent marketing company specializing in EPK packages, advertising, and publicity for the entertainment industry. This new partnership will allow both TheRiot Agency and Greenlit Entertainment to continue to build their brand presence in the entertainment and lifestyle industries with innovative campaigns that effectively connect audiences with content that educates, engages, and ultimately converts to customer.
“TheRiot Agency is a technology-focused agency and we’re constantly trying to be ahead of trends in audience acquisition and engagement, and Greenlit has done a fantastic job in doing just that for independent creators and distributors,” said Ken Theriot, Executive Director of TheRiot Agency. “We are looking forward to continuing to grow the Greenlit Entertainment brand in the entertainment space, and also to utilize the expertise that the Greenlit team has to build new avenues for our agency clients to connect with customers.”
“We are thrilled to partner with the team at TheRiot Agency. Their expertise will go a long way by enhancing client experience and giving us a base to build future services that filmmakers, sales agents and distributors need. Greenlit Entertainment will now be a one stop marketing and advertising agency for the entertainment industry,” said Manager and Co-Founder of Greenlit Entertainment Joshua Long.
“I’m very excited to see the TheRiot Agency and Greenlit partnership officially in place. Collaboratively, the skillsets offered by these two entities will provide clients with an additional slate of resources not currently provided by other agencies in the industry,” Stu McLaughlin, Creative Director at TheRiot Agency and Co-Founder of Greenlit Entertainment. “At Greenlit, we look at each project as its own brand and one that will have to battle other businesses in a marketing sense for viewership and engagement. Since we founded the company, we imagined fully offering all the services a brand and marketing agency would offer to businesses and with TheRiot Agency, a growing brand engagement agency as our partner, Greenlit is now in a great position to do so.”
Since opening its doors in 2015, TRA has worked with businesses to implement customer acquisition strategies to attract, engage, and convert customers in the manufacturing, print and packaging, marine, transportation, service, and lifestyle industries. Using a technology-driven approach, TRA helps brands find efficient, effective solutions to their internal sales and marketing processes to ensure a flawless customer experience, then deploys various marketing tactics to generate brand awareness and drive growth.
Established in 2017, Greenlit Entertainment quickly earned accolades in the entertainment industry for its work with independent filmmakers and distribution companies on projects like “Bernie the Dolphin”, an Ambi Group and Fairway Film Alliance project for which Greenlit produced the EPK and promotional materials. Founder Joshua Long realized the industry need for companies specializing in EPK packages and strategic promotional campaigns and built Greenlit Entertainment to provide content creators the right tools to effectively capture and promote their projects to distributors and audiences.
About TheRiot Agency
Headquartered in Plymouth, Massachusetts, TheRiot Agency is a technology and brand marketing agency that focuses on creative storytelling across multiple platforms. We use insights through branded content to build creative campaigns that drive actual business results. For more information about the company and its services visit https://www.theriot.agency/. For regular updates, follow TheRiot Agency on Facebook, LinkedIn and Twitter.
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