Content marketing is and has been the buzzword for years now. But, there sure are a lot of content out there already, aren’t there? And with so much more being churned out every day, it’s only safe for businesses, especially the smaller ones, to wonder if blogging is still worth the time and investment.

Well, the answer to that question is a resounding yes.

What a Blog Should Be

First things first, did you know that users don’t go to the internet to buy whatever you are selling? It may be hard to believe this, but it’s true. They go online because they’re looking for information. They may not exactly know specifically what kind of information, but they are looking for something, and they want something valuable. Thousands of companies pour tons of money into pushing their products using their blogs without really offering any kind of information in return. Don’t make the same mistake.

It’s important that you learn that while your blog is a tool for sales, it’s not just what it’s useful for. Rather, your company blog is a means for you to reach out to your customers, feed them information relevant to your business and help you establish what kind of value your company can bring to your customers.

What to Blog About

Of course, now that you’ve set your mind into starting a blog, you’re probably wondering, “what should I blog about?”

Well, you’re an entrepreneur, aren’t you?

Even if you feel like you’re not an expert in your industry, the fact that you’re chasing what probably is your lifelong dream puts you ahead of every would-be entrepreneur out there. You can use this and start with the how and why you’re doing what you’re doing. You’d be surprised at how many people can relate to it!

Once you’ve started sharing, do it regularly. The more often you do it, the more your consumers will know where to find the information you want. Do it long enough, and you’ll soon find that you’ve established a community of people who know what your company is all about and they’ll likely be sharing your website to other people!

More Reasons to Blog

  • Establish yourself as a leader – Your company may not be the best in terms of sale, but you can use your blog to show to your consumers that you care about your industry and the services, as well as products, that you provide for them. Share what you know and interact with your readers as often as you can. Encourage and foster two-way communication. Think of your blog as a free public relations forum, with the additional benefit that it can actually generate PR – for free!
  • Get to know your consumers – Other than establishing a direct line of communication with your consumers and readers, blog analytics can also help give you a better idea of the interests of your audience. Tools like Google Analytics, among others, gather important data about your website, blogs, and social media channels.
  • Improve conversation rates – While your blog isn’t just a sales tool, the main goal still is to turn leads into customers. Research Now conducted a study back in 2015 and it showed that nearly nine in 10 consumers (84%) purchased a product or availed of a service right after reading about it on a blog. If that’s not enough to convince you, I don’t know what will.
  • Make yourself a better entrepreneur – Once you’ve started a blog, the key to improve it and staying ahead of the proverbial curve is by keeping yourself updated with the latest trends and news in your industry. The mere act of writing about your industry makes you think more about your business’ industry.

You can’t just deny the benefits of blogging; it has earned its rightful place as a necessary part of a good marketing strategy.

Start blogging today so your company doesn’t miss out on the chance of using this cost-effective medium to build your brand and gain loyal customers.