As brand innovators find more ways to gain people’s attention, video has become an integral part of any productive strategic marketing plan. Video is no longer a nice to have in the world of marketing tactics but a must-have.
Here are our top tips when building your video marketing content and strategy:
Captivating Preview
You can have the best video content on the internet but you can’t rely on the autoplay function (since many users opt out of it these days). Your thumbnail is the one thing you can be pretty certain they will see, so you should put some thought to it. If you provide a compelling preview image, possibly even including a caption embedded in there, you have a much better chance of getting someone to click play.
Engaging Call-to-Action
Once you have created a well articulated and authentic story, you want to provide a meaningful call-to-action (CTA) to convert those viewers into leads! Your CTA can be an invitation to subscribe to your email content, a form for downloadable content, or a request to share the video on social media.
Often we see CTAs placed at the end of the video content, but that’s not necessarily the best place, since not every viewer will make it to the end of the video. Plus, with YouTube, Facebook, and Instagram now placing ads in the middle of videos (with those pesky “keep watching” buttons), people are clicking away from your content without waiting for the ad to finish. Therefore, you should be including your CTA early on in the content.
Professional Video Production Quality
If you put effort into building a quality brand then it is equally important to have high-quality videos. A low-quality video screams low-quality brand. With the amount of video content online right now (500 million hours of video are watched daily on YouTube alone), users aren’t going to sit through a video with poor sound quality or sub-par graphics.
When done right, video content can dominate your marketing and sales strategy and serve as your best form of brand marketing. So, we recommend you invest in producing the highest-quality video content you can afford.
