There are a variety of methods and tips out there to help newbies wade into the waters of content marketing for the first time, but what about those with existing content marketing plans? How can you improve your current strategy? Let’s find out.
Explore New Ways to Utilize Existing Content
There’s no law on the books saying you can’t reuse your existing content. After all, engaging content takes a lot of work. From researching your target audience to putting in the energy and time into crafting content that will not only attract and engage new and existing customers but also inspire them to share it on their own platforms, it’s no wonder that marketing professionals are beginning to reuse existing content. An easy way to do this while keeping old content fresh is to convert existing blog posts into videos or videos into podcasts. By doing this, it keeps content fresh and engaging and appeals to a broader audience, especially those who prefer engaging visuals over reading text.
Invest in Promotion Efforts
Content can’t promote itself. When it gets down to it, content promotion is just as important as content creation if a marketing strategy is to be successful. That being said, it would be unwise to only rely on one way to promote content. For example, many businesses have a presence on a variety of social media platforms, like Facebook, Twitter, Instagram, and YouTube. Although great means of promoting content, not every member of your audience will be on each channel when you post a new piece of content. Because of this, a good way to boost promotion efforts would be to share an engaging piece more than once a week or month.
Additionally, spending time growing your subscriber list is another tactic to boost promotion efforts. There’s real power behind subscriber lists because they’re direct links to each member of your customer base. If your list is growing, that means your content is reaching a wider audience.
Evaluate and Refine Existing Strategies
No matter what kind of content marketing strategy you have, it won’t be successful unless you’re constantly evaluating and refining it. Only by doing this will you discover what’s working and what’s not. It’s how you will find out what your audience is into and what type of content grabs their attention. For example, one post might garner thousands of likes and shares, while another might struggle to get a dozen. What’s the difference between the two? By evaluating details like this, you will be able to refine your strategy and fine-tune content to make your strategy more effective.
