Brand Jargon
It is natural for business to create their own “Language” or vocabulary that pertains to their business. Sometimes, it is crucial to the proprietary processes of a business to own the language in which it does business. However, what I find interesting and detrimental to a business is when your language drifts so far from your own customers comprehension.
Who does it help when your business speaks a different language than your customers?
Be Customer Centric!
It is important to always think about things through your customers and prospects perspective. A quick tip on creating positive brand experience takes real commitment from all levels of an organization to engage with the market place and be open to honest feedback. When we talk about honest feedback this doesn’t mean creating a situation where it’s easy for someone to tell you want to hear, which happens all to often. It takes a commitment to require someone to give you critical feedback which I guarantee you they have but are just to nice to share with you.
Your organization should also be stepping back a few times a year to assess what you are doing as an organization to better understand how and why perceptions are being created. With that being said, talk to your customers and get their thoughts, they’ll be glad you asked!
So what can you do to help yourself?
- Start thinking about your business from your customers perspective!
- Review your language and see if adjustments need to be made!
- Explain to your team that customers perspective is the only perspective that matters!
