If you’re working in the marketing industry, chances are you already know what automation is and how it helps businesses monitor and streamline day-to-day marketing tasks. However, did you know it can actually help boost sales? In fact, there are a number of features built into marketing automation platforms that help marketing and sales professionals make more sales, such as lead scoring and the ability for marketers to personalize business websites. Let’s take a look at how businesses can improve sales with automated marketing tools.
Quit Wasting Time with Unqualified Leads – Use Lead Scoring
One of the biggest complaints among sales professionals is about the number of unqualified leads they’re sent by their marketing department. Fortunately, many marketing automation systems come equipped with the ability to score leads based on such factors as demographic data to determine if a lead could be molded into a potentially loyal customer. If a lead matches the criteria, it’s labeled as sales-ready, and the sales team takes over from there. This efficient automated system saves sales teams time, so they can focus on growing the business.
Attract Leads, Retain Customers with Personalized Website
Let’s face it, many people get their first impressions of any given business upon visiting a company website. That’s why it’s important for businesses to invest the time and energy into crafting personalized websites that will not only make a good impression on first-time visitors but oftentimes help increase conversion rates. How can businesses create personalized websites? For starters, by using automation software, marketers can program customer data into the platform to create landing pages and other content that reflects each individual site visitor.
Streamline Communication Between Marketing and Sales Teams
With automated marketing platforms, the communication between marketing and sales teams is greatly improved thanks to the platform’s ability to track interactions between leads and the company. This sort of information is important for sales professionals to have when trying to follow up with leads and establishing a sale.
Track Progress
To be successful, businesses need to know what’s working for them and what’s not. That’s why automated marketing systems are so great for businesses of all sizes because they make it easy to track the ROI of particular programs. Knowing this helps put things into perspective so businesses can focus more on what’s helping grow their business and cut ties with what’s not.
