There are many ways to grow a business. One way is to incorporate marketing automation software into an existing marketing plan. This handy tool helps businesses of all sizes not only attract and retain leads and existing customers but also save time, communicate with customers in a timelier manner, grow subscriber and contact lists, and increase their social media presence.
Save Time with Marketing Automation
Perhaps one of the best benefits of marketing automation is that businesses often save a lot of time with the tool. How so? Well, the software often allows users to program marketing emails to an auto-delivery setting, which means users don’t have to create a brand-new, individual email each time they want to communicate with a particular list of customers or subscribers.
Communicate with Customers More Efficiently
In addition to streamlining and simplifying email marketing campaigns, marketing automation is also helpful when trying to grow a business because it helps marketers communicate with customers more efficiently thanks to the automated features built into the software. For example, when new customers sign up as subscribers, businesses often send out welcome emails, which can be set up for auto-delivery as soon as a new customer is added to a list. It also allows you to give customers and subscribers a heads up on any upcoming events or new business news that might be of interest.
Automate Social Media Posts
While email automation is a great way to improve communication with customers and subscribers, automating social media is a great way to increase brand awareness and reach a wider base of potential leads and customers. Fortunately, there are automation tools on the market designed to help businesses with more than one social media account, including HootSuite and Tweet Deck. Tools like these allow users to schedule Facebook and Twitter posts in advance, saving time and increasing a business’s social media presence.
These are only a few ways that marketing automation can help a business grow. Used correctly, it can result in happier, more informed customers who are more likely to stick around for the long haul.
