EPK Versus a Traditional Press Kit
Before the days of electronic everything, most companies used good, old hardcopy press kits that were physically mailed out.
The purpose of these press kits was to:
- Bring more awareness to a project
- Highlight a new feature or product
- Announce a merger with another company
Viewing a lengthy press kit on an electronic device can be difficult and cumbersome so there is still a market for traditional press kits. A traditional press kit is ideal when there is extensive information being presented.
An electronic press kits can be sent in seconds, viewed from any location, and will more readily provide additional information.
An EPK allows you to:
- Link directly to video
- Create a clickable table of contents
- Include one-touch contact information
Ease of use and accessibility make EPKs a smarter and more efficient choice when the information can be condensed into a few sections. Electronic press kits are ideal for movies, musicians, actors, or any other visual creative that would benefit from instant access to an online portfolio.
Greenlit Entertainment specializes in EPK packages, advertising, marketing and publicity for the entertainment industry. We partner with distributors and creators to produce engaging content and build focused campaigns connecting them to targeted audiences.
Get in touch with Greenlit Entertainment for a personalized EPK that will take awareness for your project to the next level. Our recent project with Bernie the Dolphin can be seen here.
