The Critical Importance of Owning Your Audience: Lessons from TikTok’s Imminent Shutdown
As the CEO of TheRiot Agency and a seasoned marketing leader, I’ve witnessed firsthand how platforms rise to dominate the digital landscape, only for [...]
The Power of Dark Social
Dark social, Dark Social Media or Dark Traffic refers to the private and encrypted sharing of content that cannot be tracked by traditional analytics tools. [...]
Can your customers answer these 4 questions about your brand?
Say it with us: YOUR BRAND IS NOT YOUR LOGO. Too often, a company comes up with a clever name and a kickass logo [...]
