Social Media Branding: 4.5 Tips!
Any marketing manager, brand strategist or director who doesn't realize the importance of social media as a key tool for any type of business whether [...]
Buyer Personas: Why do you need them?
Buyer Personas Creating buyer personas is an attempt to profile a particular segment or subset of prospects. It is an attempt to describe a [...]
4 Questions to Ask if You Want to Build a Brand
Building A Brand It's easy to see the overwhelming influence that brands have on society. When you take a high-level overview of how they [...]
Want a Great Brand? It all Starts with a Great Culture!
When you hear someone talk about culture, what pops into your mind? Hopefully, it isn't the image of the infamous break room ping-pong table. Hopefully [...]
What is Brand Management?
Brand Management Brand Management is a discipline of creating and maintaining a polished and consistent brand that properly positions itself in the market and promotes [...]
WHY A BRAND IS MORE THAN JUST A LOGO
When you see the logo’s of Nike, Google, Coca-Cola or Apple, do you immediately say WOW! That looks awesome I should buy something from them? [...]
