Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the art of making sure your ads show up at the top of the search engine results page (SERP) when a user searches for information you can provide. Because of how frequently search engines are used around the world, any business that can take its name to the top of an SERP can easily multiply its chances of attracting potential leads and converting them into customers. 

However, that is easier said than done. As you put in the effort to make your ads rank higher for the right keywords, hundreds of companies offering a similar service are busy trying to do the same. But here’s the good part – at TheRiot Agency, we know what works best (through years of experience and experimentation) to catapult your ads to the top of the search results so you can generate incredible amounts of organic traffic and start converting customers like you’ve never done before! 

Here’s the recipe that is guaranteed to get you the best SEM results: 

• Understand your target audience – what do they need? what pain points are they looking to solve? 
• Research the right keywords – strike a balance between popularity and uniqueness 
• Create compelling ads and landing pages to get potential leads hooked 
• Launch your SEM campaign and continuously monitor the performance of your ads 
• Modify your ads and strategy based on the data you collect 

We’ve been cooking (successfully) with this recipe for many years now, so let us do the heavy-lifting for your SEM campaign – before you know it, you’ll be at the top of every relevant search page!