Social Media Branding: 4.5 Tips!

Any marketing manager, brand strategist or director who doesn’t realize the importance of social media as a key tool for any type of business whether it is B2B or B2C is kidding themselves.

Social media is now much more powerful now as businesses redefine how they work to become more connected and social by design. Yet many businesses and organizations still designate social media as a low priority and often task interns to control it. This is a mistake because social media is a direct line of communication to a organization’s most important asset, it’s customers!

However, some of the most well-known brands just started paying more attention to it so don’t feel so bad!

Here are 5 ways that you can leverage social media to support your brand strategy and overall business goals!

1. Customer Relationship

Customer relationship management is why companies like Salesforce, Microsoft and Google are interested in acquiring companies such as Twitter. Customer relationship management and customer service are happening at an increasing rate on social platforms. This has an added benefit of creating a closed-loop system of feedback from your company to your customers.

2. Paid Media

Many marketers do not realize that the key to a successful social media strategy is paid amplification. Social media provides an excellent testing ground for new messaging and ideas. Social media is also able to provide ROI analytical measurement that many advertising channels and mediums can not with content such as video, imagery and text!

3. Context Tracking

Many brands are using their social networking to identify new partnership opportunities by monitoring the words that are mentioned with their brands. For example, Coca-Cola noticed that their brand was constantly being mentioned with Pizza. This prompted them to create co-op marketing opportunities with pizza restaurants. This level of brand insight and intelligence allows organizations to capitalize on new opportunities quicker and in more meaningful ways than ever before!

4. Influencer Marketing

One of the most beneficial ways a brand can leverage their online presence is to create real connections between influencers that their prospects and customers connect with. This allows for you to deliver your message by leveraging the credibility of others! Creating new ways for people to advocate your product is the modern day customer testimonial!

4.5 Partner with Experts

TheRiot Agency’s team of brand strategist and content producers have been creating content for brand’s for over a decade! We understand the importance of creating engaging branded content that now only interesting to watch but serves a purpose!