How Admiral Packaging Reinvented the Shelf with Metallic Advantage And How TRA Brought It to Market

What happens when a 125-year-old packaging company dares to reinvent the future of flexible packaging?

Admiral Packaging, a fourth-generation industry leader, was ready to unveil Metallic Advantage, a proprietary de-metallization process that blends metallic design finishes with product-viewing windows. This wasn’t just innovation, it was disruption wrapped in foil.

But launching innovation in today’s market takes more than a new product. It takes a brand evolution. That’s where TheRiot Agency stepped in.

From Technical Innovation to Brand Momentum

Admiral needed a bold creative strategy, modern messaging, and an integrated campaign that would position Metallic Advantage not just as a product, but as a visual experience and market differentiator. TRA partnered with Admiral from day one to craft everything from:

  • A product story that stood out in a crowded packaging space
  • Visual identity guidelines and custom product photography
  • A multi-channel digital campaign with email, paid search, and LinkedIn targeting
  • Sales enablement tools that inspired action, not just awareness

And the results? Elevated industry visibility, refreshed customer perception, and a scalable campaign model that Admiral can leverage again and again.

This Is What Happens When Storytelling Meets Strategy

The Metallic Advantage launch proved how powerful it can be when design, data, and creativity come together. And it’s just one example of how TheRiot Agency transforms growth-minded brands into category leaders.

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Glenn Mueller

“I had used several agencies in the past with lackluster results. When I found TRA in 2018, I wasn’t sure if an outsourced brand marketing model would work for me, we have since implemented robust PPC campaigns that have provided opportunities in my inbox! So many that we have fully moved onto HubSpot to begin automating the sales process! Highly Recommend partnering with them!”

Glenn Mueller , Mueller Corporation
Amy Knight

“TRA came recommended to me by a fellow financial services owner and I couldn’t be happier that they made the introduction. We spoke on a Friday and got started the very next week, that was over 2 years ago! We just completed a rebranding and I couldn’t be more excited for the growth trajectory that they have helped put us on!”

Amy Knight, Knight Healthcare Financial

“TRA functions as a part of our team. Helping us in not only redefining Tech Etch’s brand strategy and customer experience but also in taking those changes and putting them into practice through the use of technology to generate real, measurable growth. These changes have played a crucial role in pursuit of our both short term and long-term organizational goals”

Minh Medeiros, Tech Etch
Brett Duguay

“Before working with TheRiot Agency, I was on the hunt for a partner that would elevate my growing business. I engaged TheRiot Agency to overhaul my website and implement a brand strategy that drives leads to my business through a localized, analytical and SEO-driven content approach. My experience has been great and I highly recommend them.”

Brett Duguay, BD Electrical
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