Is Marketing the new Sales?
"Is Marketing the new sales" has been a catchy tag line for sometime and I think that the statement is ludicrous to begin with. However, [...]
What is Brand Management?
Brand Management Brand Management is a discipline of creating and maintaining a polished and consistent brand that properly positions itself in the market and promotes [...]
WHY A BRAND IS MORE THAN JUST A LOGO
When you see the logo’s of Nike, Google, Coca-Cola or Apple, do you immediately say WOW! That looks awesome I should buy something from them? [...]
