Most businesses have a lot of competition these days when it comes to attracting and retaining leads. Old-fashioned sale pitches aren’t good enough anymore. Rather, more and more small and medium sized businesses are beginning to implement content marketing strategies to distribute their message to potential clients in creative, engaging ways. Let’s check out some reasons why content marketing is great for any size business.
Lets People Know You’re an Industry Expert
Businesses that publish helpful information and educational blogs, videos, and other articles on their websites are more likely to attract prospective customers than those that don’t. By posting such information, businesses can demonstrate their expertise in the field, setting them apart from others. Being known as an industry expert can go a long way for small and medium sized businesses when it comes to attracting leads.
Increases Brand Awareness
Quality content created and published frequently is a powerful content marketing tool for businesses when it comes to boosting brand awareness. The more often a business posts content, the more people will become familiar with a brand and be likely to visit when they need a particular product or service.
Keeps Websites Updated and Fresh
From a customer’s perspective, there’s nothing more off-putting than visiting a business website only to find that it’s been neglected and in need of updating. Not only is it unprofessional, a neglected, stale website just doesn’t retain visitors like websites that frequently post updated and engaging content. In an age where many consumers heavily rely on the internet to find information on businesses and what they offer, it’s more important than ever to invest the time and energy into keeping business websites regularly updated with content that will keep visitors interested for the long haul.
Shareable Content Attracts Leads
Given the fact that many people spend a lot of time on social media platforms each day, shareable content has grown in popularity and many businesses have begun to incorporate it into their content marketing campaigns. And rightly so. Not only does shareable content help boost brand awareness, it also gets people interested in what a business has to offer. Shareable content also helps improve rankings in search results and makes it easier for potential leads to find a business.
