Buyer Personas: Why do you need them?
Buyer Personas Creating buyer personas is an attempt to profile a particular segment or subset of prospects. It is an attempt to describe a [...]
3 Reasons Why B2B Marketing is Tough
B2C vs B2B Marketing That's a great question and I would say it depends on who you ask! In my tenured marketing experience I [...]
Brand Jargon: Do you use a lot of acronyms?
Brand Jargon It is natural for business to create their own "Language" or vocabulary that pertains to their business. Sometimes, it is crucial to [...]
4 Questions to Ask if You Want to Build a Brand
Building A Brand It's easy to see the overwhelming influence that brands have on society. When you take a high-level overview of how they [...]
Want a Great Brand? It all Starts with a Great Culture!
When you hear someone talk about culture, what pops into your mind? Hopefully, it isn't the image of the infamous break room ping-pong table. Hopefully [...]
Is Marketing the new Sales?
"Is Marketing the new sales" has been a catchy tag line for sometime and I think that the statement is ludicrous to begin with. However, [...]
What is Brand Management?
Brand Management Brand Management is a discipline of creating and maintaining a polished and consistent brand that properly positions itself in the market and promotes [...]
WHY A BRAND IS MORE THAN JUST A LOGO
When you see the logo’s of Nike, Google, Coca-Cola or Apple, do you immediately say WOW! That looks awesome I should buy something from them? [...]
