Automation and technology have become important parts of our society and our life without our noticing. From our laptops, mobile phones, and cars, technology has upgraded everything, making it invasive. Even in the business world, automation, such as artificial intelligence and machine learning, is becoming the norm. Most top businesses have started depending on automation and understand the need for it in our life.
Even if the future did not turn out as experts and scientists predicted decades ago, with a robotic workforce, we are still entering an era of automation. Now, businesses’ main focus is to follow new developments in machine learning, and artificial intelligence to update their management strategies and drive automation trends in various industries of the world. Automated tools are transforming future business activities. To understand these trends, you need to examine how automation affects our current industries and explore how these technologies will develop in the future.
1.   Artificial Intelligence and Machine Learning
Artificial intelligence and automation are two different technologies. Artificial intelligence mimics the behavior of humans, whereas, automation system work on preset rules. Many companies use AI-driven technologies driven such as NLP or Natural Language Processing and ML or machine learning for smart process automation, increasing the data-first culture, and leading the organization. You can evaluate unstructured and structured data to extract insights and suggest improvements for data-driven tasks so that your operations are efficient. With machine learning, you can also increase the use of predictive analysis that will provide your business with leverage by predicting trends, automating decisions based on data, and being proactive in responding to changes in market conditions in real-time.
2.   Big Data
There exists an unusual growth of data undertaken. Ninety percent of all the data today came about in the past several years. Big data may not be valuable for the industry. Currently, we hold about thirty zettabytes of data globally. This amount is predicted to grow to a hundred and seventy-five zettabytes by 2025, steadily continuing to increase each year after. We cannot remove the significant meaning of the data that is generated every moment. Nonetheless, organizations do possess machine learning to stimulate insights and analysis from this data to get it working.
3.   Automated Decision
Between the development of digital settings and IoT devices, companies are busier with buyer requests and data. Forrester Research suggested that somewhere in 60 to 73 percent of collected data is never even used, which implies that decision-makers often are forced to make hard business strategies before getting a complete understanding of what’s occurring on the ground. Mechanical arrangements made by artificial intelligence and machine learning could fill the gap by handling client data and service management routine aspects. Data-driven choices such as determining if refunds are to be published or loan approvals are issued can easily be automated to provide a user-friendly or faster experience. Along with that, Artificial Intelligence can help with decision-making throughout the business’ process by examining and gathering insights from earlier unused data.
4.   Mixed, Augmented, and Virtual Reality
Virtual reality entirely covers users to place them in a different setting. Meanwhile, in augmented reality, the digital object is placed on top of actual reality. This technology is called mixed reality and is an innovation for marketing purposes. With mixed reality, your business will engage with prospects and customers in new, innovative ways. Users can manipulate digital objects in mixed reality as this technology takes the user experience to the next level.
5.   Holistic Automation
Most businesses’ practice of automation trends today is very ad hoc and irregular, completed in a few search cases, but not spread out across an organization in a holistic fashion that truly leverages the potential of automation technology. Despite the possible cost savings and productivity gains, only thirty-nine percent of companies deploy these technologies at scale, and even then, with only a few narrow use cases. That will likely change over the next few years as companies use the potential advantages of big data and start using automation tools to enhance employee potential. Instead of implementing some artificial intelligence or machine learning systems as components of IT automation, companies must start thinking about how these systems interact to create a more coherent user experience that’s interesting for customers and employees alike.
As IT automation represents a more significant part of business management, businesses will become very productive in applying tools for machine learning and artificial intelligence to their services and infrastructure. Businesses can start conforming with the latest automation trends and knowing wherever automation can advantage IT services. This way, they can develop activities to be more aggressive in the future by improving the value of their current resources.
Benefits of Following Automation Trends
When marketing teams use these technologies, they benefit in many ways. Some of these benefits are mentioned below:
1.   More Detailed Customer Insights
Popular companies such as Netflix, Facebook, and Disney use machine learning, artificial intelligence, smart devices, big data, and mixed, augmented, and virtual reality to understand customers’ preferences, behavior, and taste at an unexpected level. Disney brings its customers’ experience to the next level through data generation and their special MagicBand technology in today’s industry. Of course, they’ve always held the title of tech innovators. Facebook, on the other hand, uses deep learning and machine learning to better understand user information. The popular social media platform uses this unique information to customize individuals’ feeds and create personalized experiences. Even Netflix employs a strategy in which they include artificial intelligence and consumer data to understand them better. If you have ever noticed a very particular category title while scrolling the streaming site, such as “Critically acclaimed Action & Adventure based on Books”, Netflix has been collecting your profile’s data. They analyze what you are skipping, browsing, and watching.
2.   Micro-Moments and Ultra-Customization
If you want to rise above the competition in your industry, you need to provide your customer with what they want at the right time and the right location. Companies that take care of their customers use advanced technology to take advantage of micro-moments in their customers’ lives.  A great example of this is how Waze Navigation presents coupons for restaurants and gas stations to drivers while en-route or before their travel journey even begins.
3.   Extended Reality
No matter where your business is based, imagine trying the product before buying. You can provide your customers with extended reality for a better customer experience as this technology is now available for you to use. Companies of all sizes have found ways to implement extended reality in their business strategies. For example, Rolex is currently enabling its customers to virtually try on watches with an application. The customer can check if certain styles will look good on their wrist before purchasing with the help of an augmented reality application. If you introduce this technology for your business, your sales from the internet will increase drastically. Similarly, Porsche recently introduced an application that enables customers to customize their dream car through three dimensions, including realistic finishes and colors. Not to mention, the app allows users to place selected cars in a real environment, such as in the garage or driveway using a device’s mobile camera.
Conclusion
IT automation is a major change in company management. It makes these organizations creative and active through artificial intelligence and machine learning tools for their services and infrastructure. By identifying the need for automation and adapting automation trends for your business process, you can improve your IT operations. This will become more competitive for the future and enhance your business value through existing resources.
