We’re a digital(social) first agency that specializes in producing video content so we thought it would be helpful to cover what we see as growth opportunities with video marketing in 2017.
1. Live Streaming
If you have been watching television even a little bit recently you have probably seen Facebook’s big push for Facebook Live as they just spent $50 Million to produce live videos on the Facebook platform. This will be a big play for brands to pull the curtain back on their businesses and show their fans a behind the scenes look at what they do.
Have any events coming up in 2017? PERFECT! Broadcast them live and attract audiences that couldn’t make it to the event!
A few other ideas include a tour of your office, a product being made or introductions to your team!
So, are you ready to incorporate live streaming into your 2017 marketing strategy?
2. Video Email Marketing
Video content will continue to grow in importance. Emailing your audiences with easily digestible content will continue to be a BIG PLAY for businesses looking to stand out and make an impact!
3. 360 Degree Videos
Video’s are increasingly becoming a major consideration when buyers decide to purchase a product, recent study said 90% of users say product videos are helpful in the purchasing-decision process. An interesting statistic was that that a 360-degree video was 28.81% more likely to be viewed than a traditional video.
In 2017, we will see continued growth in this area especially in real estate and other products that are not easily shown to a prospect.
4. Storytelling
Stories being told via video will continue to see exponential growth as it checks so many boxes when it comes to engaging with your audience. If you have any doubts, follow Gary Vaynerchuk to see how powerful it can be! This can be leveraged in a few ways from thought leadership pieces to client testimonials!
